Privacy Policy

Effective Date: July 20, 2026

Cadence Group LLC, doing business as Cadence Defense ("Cadence Defense," "we," "our," or "us"), respects your privacy and is committed to protecting the personal information you provide when visiting CadenceDefense.com or using our services.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your information.

Who We Are

Cadence Defense is a Northern Nevada-based firearms training company providing firearms safety education, marksmanship instruction, concealed carry (CCW) training, private instruction, emergency preparedness training, and related educational services.

Information We Collect

We collect information that you voluntarily provide as well as certain information collected automatically when you visit our website.

Information You Provide

Depending on how you interact with us, we may collect:

• Name

• Email address

• Telephone number

• Mailing address

• Information submitted through our contact forms

• Class registration information

• Emergency contact information

• Payment-related information (processed through a secure third-party payment provider)

• Communications you send us by email or through our website

• Information necessary to verify course eligibility or certification requirements

Providing this information is voluntary; however, some information may be required to register for classes or receive requested services.

Training Records

When you attend one of our classes, we may collect and retain information necessary to:

• Document course attendance

• Verify successful completion of training

• Maintain instructor and business records

• Document certifications or qualifications

• Maintain signed liability waivers or other required agreements

• Comply with applicable legal, insurance, or recordkeeping requirements

These records are maintained only as long as reasonably necessary for these purposes.

Payment Information

Payments for classes or services may be processed through secure third-party payment processors.

Cadence Defense does not store complete credit card numbers or payment card security codes on our servers.

Information Collected Automatically

When you visit our website, we may automatically collect information including:

• IP address

• Browser type

• Device type

• Operating system

• Pages viewed

• Date and time of your visit

• Referring website

• General website usage statistics

This information helps us improve the performance, security, and usability of our website.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Remember website preferences

• Improve website functionality

• Analyze visitor traffic

• Measure advertising performance

• Improve user experience

Most web browsers allow you to control or disable cookies through your browser settings. Disabling cookies may affect certain website features.

Analytics

We may use website analytics tools, including Google Analytics, to better understand how visitors use our website.

Analytics information may include:

• Pages visited

• Time spent on pages

• Device type

• Approximate geographic region

• Traffic sources

This information is used only to improve our website and services.

Advertising and Remarketing

We may use advertising platforms such as Google Ads and Meta (Facebook and Instagram) to advertise our services.

These platforms may use cookies or similar technologies to help measure advertising effectiveness and display advertisements that may be relevant to your interests.

You can manage many advertising preferences directly through your Google or Meta account settings.

Email Communications

If you contact us, register for a class, subscribe to our newsletter, or otherwise request information, we may send emails regarding:

• Class confirmations

• Registration information

• Schedule changes

• Safety information

• Course reminders

• Business announcements

• New classes or training opportunities

• Promotions and special events

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those communications.

Transactional emails related to registrations or scheduled classes may still be sent when necessary.

How We Use Your Information

We use your information to:

• Register you for classes

• Communicate important information regarding training

• Respond to questions and requests

• Process transactions

• Maintain training or business records

• Improve our website and services

• Send requested information

• Notify you of future classes and events

• Comply with legal obligations

• Protect our business and our customers

Sharing Your Information

We respect your privacy.

We do not sell your personal information.

We may share information only when reasonably necessary with trusted third-party providers who assist us in operating our business, including providers that perform services such as:

• Website hosting

• Payment processing

• Email communications

• Class registration

• Website analytics

• Customer relationship management (CRM)

These providers are contractually or legally obligated to use your information only for providing services on our behalf.

We may also disclose information when required by law or when necessary to protect our legal rights or the safety of others.

Photographs and Video

Photographs or video may occasionally be taken during classes or events for educational or promotional purposes.

Whenever practical, participants will be notified when photography or video recording is taking place.

If you prefer not to appear in promotional photographs or videos, please notify an instructor or staff member before the class begins. We will make reasonable efforts to honor your request.

Separate media release forms may be used for certain events.

Data Security

We employ reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

Although we strive to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide requested services

• Maintain training and certification records

• Meet legal or insurance requirements

• Resolve disputes

• Enforce agreements

• Maintain business records

Your Privacy Choices

Depending on applicable law, you may have the right to:

• Request access to your personal information

• Request correction of inaccurate information

• Request deletion of certain information

• Request information about how your data is used

• Opt out of marketing communications

Requests may be subject to legal exceptions or recordkeeping requirements.

Children's Privacy

Our website is not intended for, or directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our website.

If we become aware that such information has been collected, we will take reasonable steps to delete it promptly.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy or security practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Changes become effective when the revised policy is posted on this page. The Effective Date at the top of this policy will reflect the most recent revision.

Contact Us

If you have questions regarding this Privacy Policy or your personal information, please contact:

Cadence Group LLC
Doing Business As Cadence Defense

Website: CadenceDefense.com

Email: cadencedefense@gmail.com

Phone: 775-453-4455